Eye of Influence is also what’s known as a Collaborative Publishing endeavor. Companies and organizations that want to collaborate can sponsor pages in the publication. Each sponsor will be responsible for the story or content contained or printed on that page. Example. Instead of a car lot buying an ad that appears on a page in the magazine, they sponsor the entire page. And each month they profile a different salesperson or run a story of a high school senior who was awarded a scholarship by their company.